• 210%business unit revenue growth
  • 50+projects

Brief

Grow business unit revenue through cross-service special projects and run them as a project manager — from the idea and the client pitch through to delivery and the report.

Result

210% business unit revenue growth. Over 50 projects, not a single missed deadline.

Films

What I did

  • Designed, sold and delivered the largest cross-service project in Yandex history, budget over 100 million roubles
  • Connected product teams with sales: a special project goes from idea to air without losses at the handovers
  • Over 50 projects delivered: VTB, Alfa-Bank, Storytel, MegaFon, Beeline
  • Ran projects end to end: brief, media plan, CJM, tool split, production, deadlines, report
  • Coordinated several business units at once — from product teams to legal and billing
  • Helped create new Yandex ad formats and cross-service engagement mechanics
  • Analytics: custom Brand Lift, Search Lift and Post-View studies, audience segments, device ID exports

Links

Case: Storytel × NavigatorMegaFon × Yandex Navigator special project — reportAlfa-Bank × Yandex ecosystem special project — reportNSPK × Yandex Maps special project — reportCase: special project in Yandex geo services — SberstrakhovanieEffie Russia: “Discover the animal world with Barni!” — silver
RU