KION — Creative Producer, acting Head of SMM & Digital

Take a new product of the MTS ecosystem to market — a streaming service.

Market share grew from 7% to 13.3%. The 7% figure is pre-rebranding.

Took part in developing the brand platform
Defined the tone of voice of the product
Prepared and ran the event for the platform launch
Prepared and shipped the advertising materials for the launch slate of series
Launched the streaming service social media from scratch: presence strategy, content split, internal KPIs, moderation rules, hiring the team
Creative for KION Originals: poster concepts, naming, series taglines
Content production: scripts, digital activations, briefs for contractors, push copy
Situational marketing and seeding