• TV reachwithout buying TV
  • Lovemarkremembered after the bank closed

Brief

Keep the brand voice alive with no media budget.

Result

TV reach on situational work alone. A lovemark people still remember after the bank closed.

What I did

  • Situational marketing on social media — up to federal TV reach without buying TV
  • Creative copywriting: the bank’s tweets were read out on air by Moscow 24
  • Contributed to creative concepts and marketing communications
RU