• 300creatives a month
  • up to 280%ROAS

Brief

Performance creative at industrial volume for the ecosystem products. A short two-month sprint.

Result

ROAS up to 280% at 300 creatives a month.

Films

What I did

  • Set up a pipeline of 300 unique creatives a month: Mail, Kapsula and Marusya, Delivery Club, SberMarket
  • Hypothesis testing and delivery analytics on CPI, CPA, CTR
  • OLV scripts, TikTok series, producing quiz broadcasts
  • Packaging delivered projects into advertising cases
RU