A dating service with a settled audience had to grow and stop being seen as a noughties dating site.
Result
MAU from 2.2M to 3M. +50% revenue year over year. 10 awards in two years, seven of them in 2025 alone.
Films
What I did
Ran the rebranding and app redesign together with the product team
Launched Datebook, the brand media
Relaunched social media
Rebuilt the design department
Oversaw the development of new landing pages
Built an efficient workflow and connected the teams
Put together a line of collaborations far outside the category: a flight with Pobeda airlines, cringe-date insurance with Ingosstrakh, an integration into Yandex Eda and more